Our Values
Our values guide how we grow, extract, formulate, and communicate.
They’re not marketing language — they’re practical decisions we return to every day.
Clarity Over Hype
We believe people deserve clear information, not inflated claims.
That means explaining how something is made, what it contains, and what it can reasonably do — without exaggeration or shortcuts.
If something looks understated, it probably is — by design.
Integrity in Process
How something is made matters just as much as what it’s made from.
From sourcing to extraction to formulation, we choose methods that respect the chemistry of the mushroom and the compounds we’re working with.
We prioritize doing things correctly over doing them quickly.
Respect for the Organism
Mushrooms aren’t raw materials to be rushed or maximized — they’re complex organisms.
We work with fruiting bodies only, and we design our processes around what the mushroom naturally offers, not what looks best on a label.
Transparency by Default
We aim to communicate plainly and honestly.
That means avoiding vague language, explaining our methods when asked, and being clear about what’s in our products and why.
If there’s a reason behind a choice we’ve made, we’re happy to share it.
Consistency Over Scale
We favor small batches and repeatable processes over rapid expansion.
Consistency allows us to pay attention, adapt when needed, and maintain the quality we expect from our own work.
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Growth matters — but not at the expense of care.
Responsibility to the Customer
People come to functional mushrooms for many reasons.
Our responsibility is to meet that trust with care, clarity, and respect — and to never assume understanding where it hasn’t been earned.
What Guides Our Work
These values shape every product we make and every decision we stand behind.
They’re simple by choice — and we believe that’s where trust begins.